Social Media Advertising

Staying top of mind with your target on the platforms they love.

Paid Advertising through social media has become a critical strategy in the online marketing industry. It presents unique opportunities for businesses to target different, specific demographics in the ways that appeal most to them.

This type of advertising is called interest-based advertising. Essentially, depending on a user’s privacy settings, social media sites will build profiles of each user designed to predict their interests. The profile is assembled with the user’s activity on the site. For instance, if someone “likes” a post about the election of a certain official, he or she may begin receiving advertisements from the political party of that official. Another example is if a user joins a certain group focused on car-shows, he or she may start seeing advertisements related from car part stores or dealerships.

Ready to Talk more about how our Social Media
Paid Ads can grow your business?

Drop us a line today for a free quote!

Why use paid social media advertising?

  • Facebook accounts for one in every six minutes spent online
  • 70 percent of consumers expect brands to have a social media presence
  • 74 percent of Twitter users follow small businesses to get product updates
  • YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the US.
  • 93 percent of pinners have used Pinterest to plan a future purchase

Social media ads allow you to target audiences that may not have seen your post otherwise while also increasing brand awareness and product awareness. In addition, paid social is a great driver of micro-conversions, whether they be for trials, free samples, or just funneling additional traffic to your website.

Types of Social Media Advertising Platforms

Within “social media advertising” are different platforms you can use to reach your goal.  Each one is different, has a different audience, and serves different purposes. We can help you track and test paid social media campaigns, including:

Facebook advertising – Facebook allows for both text and photos to be displayed on your advertisement for maximum audience engagement. You’re able to target your audience based on interests, demographics, and geography while also determining how much you want to pay per click or pay per mille (cost per 1,000 impressions).

Twitter advertising – Twitter allows you to choose the objective of your campaign, including tweet engagements (retweets, favorites, replies), website clicks, app installs or engagements, followers, or even leads, and it only charges you when your specified action occurs. Additionally, Twitter allows a maximum daily budget and maximum cost per action.

YouTube advertising – YouTube is the second largest search engine and has a larger adult audience than any cable network. Over 90 percent of Internet users claim that video plays a big role in purchasing decisions. On top of that, by 2019, video will account for 80 percent of global Internet traffic and 85 percent in the US. Unlike television, you can target your ad only to your target audience. Plus, advertising on YouTube is as easy as connecting it to your Google Ads account.

Houzz advertising – Houzz is a great way for home improvement companies to connect with customers who are looking for home improvement ideas. Houzz Pro+, the network’s paid platform, allows you to increase your photos and visibility, get more insights about your profile, and choose multiple categories and service areas.

LinkedIn advertising – Social media plays an important role in B2B relationships; 64 percent of brands follow other businesses on social media. LinkedIn Ads allows you to engage with these B2B customers. There are two paying options in LinkedIn Ads—cost per click or cost per mille (cost per 1,000 impressions).

And more – We can also help you test ads on platforms like Google+, Instagram, and Pinterest.

Types of Social Media Ads

Within each platform, there are specific types of ads that work to help meet a specific goal. Twitter, Facebook, Instagram, and Pinterest all have similar objectives:

  • Build traffic to your website
  • Build brand awareness
  • Lead generation (Facebook and Instagram only)
  • Boost engagement with your page or posts
  • Increase app installs
  • Increase conversions (on the social platform itself or on your website)

LinkedIn has a smaller (but growing) buffet of options:

  • Increase traffic to your website
  • Increase post or page engagement
  • Lead generation

Ready to Talk more about how our Social Media
Paid Ads can grow your business?

Drop us a line today for a free quote!

Let us be your social media advertising partner

Let us be your social media advertising partner

You know your ideal customer, and we know social media advertising. By combining our social ad expertise with your customer familiarity, we will:

  • Target your ideal audience
  • Create and design compelling ad copy
  • Define the most profitable advertising goals
  • Locate your ideal customer
  • Communicate the benefits of engaging with your ad or company
  • Create landing pages that turn ad traffic into lucrative leads
  • Track advertising results so that you will know when the ad campaign is working and when it needs adjusting

Our proven and effective strategies bring outstanding results. For example, we designed and ran a Twitter advertising campaign that brought an 81% increase in overall audience, and a stunning 425% increase in total brand mentions. We achieved all these results in a single, 20-day ad campaign.

Put the power of Social Media Advertising to work for your business by teaming up with Brandorella Internet Marketing agency, Tampa, Florida. Contact us today!

Social media advertising services

Build awareness on Facebook: From strategy creation to campaign analysis, we will help you achieve your Facebook objective of choice, whether it be to increase awareness, gain consideration, or earn conversions. Learn more about our Facebook advertising capabilities.

Increase your Twitter following: Snatch up attention from consumers across the world, adding followers by the hundreds. Learn how we can help you with your Twitter advertising.

Influence with Instagram: Engage and expand your audience with beautiful content that attracts clicks and comments. Learn more about our Instagram marketing offerings.

Make B2B connections on LinkedIn: Grab the attention of the world’s top decision-makers. Whether it’s advertising or sharing content, 91% of executives say LinkedIn is the best place to find quality content. Learn more about our LinkedIn marketing services.

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